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China’s Mini-Drama Industry Surges 35% YoY to $6.91B in 2024, Outpacing Box Office and Reshaping Streaming Giants

China's Mini-Drama
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China’s Mini-Drama

Sohee Kim / Bloomberg:
China’s “mini-drama” industry grew 35% YoY to ~$6.91B in 2024, surpassing the country’s box office and forcing iQiyi and Tencent to embrace short-form dramas — – New kind of web series tell stories in ultra-brief episodes — Chinese companies are now exporting mini dramas to the US

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